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The History of the “Plus”: Premium TV’s Moniker

Today, every subscription streaming service worth its premium has added a + (or a Plus) after its name. The latest, Paramount +, launched on March 4. But where did the (…)

By |March 25th, 2021|Categories: WaterCooler|0 Comments

What In-person Trades Can Be Expected in 2021

Last month, an audacious Orlando, Florida hosted a trade show with 5,000 participants. The event was jointly organized by three apparel industry organizations. The show was described as a “pilot” (…)

By |March 22nd, 2021|Categories: WaterCooler|0 Comments

Road to MIP: Q&A With Claudia Marra*

VideoAge: Considering that MIP-TV’s virtual event offers the best way to reach new and potential clients, how will you be taking advantage of the market?

Claudia Marra: In the last few (…)

By |March 18th, 2021|Categories: WaterCooler|0 Comments

A Voice From the Past: Filippelli Recalls His Globo TV Days

From the late 1970s to the mid-1980s José Roberto Filippelli was a household name in the international TV industry. He first made a name for himself in Italy (mostly using (…)

By |March 15th, 2021|Categories: WaterCooler|0 Comments

Thinking Wholistically To Face a Challenging Future

By Dieter Brockmeyer*

The COVID-19 pandemic found us unprepared to face such a crisis. Nobody could have predicted anything even close to it. Although we probably should have since similar things (…)

By |March 11th, 2021|Categories: WaterCooler|0 Comments

Docs Bring Attention to Rare Disease

In order to publicize Barcelona, Spain-based Eva Giménez’s fight against DENT, a rare genetic disease that affects the kidneys, from which her son Nacho suffers, the documentary Eva’s Challenge (El (…)

By |March 8th, 2021|Categories: WaterCooler|0 Comments

Road to the 2021-2022 U.S. TV Season

A quick glance at the pilots that have already been commissioned for the 2021-2022 season is enough to show that the Development departments at both the networks and production companies (…)

By |March 4th, 2021|Categories: WaterCooler|0 Comments

Added Monetization for Content Libraries

An old formula has been revitalized in order to create a new type of revenue stream available to producers and distributors. The old formula was called “Product Placement,” while the (…)

By |March 1st, 2021|Categories: WaterCooler|0 Comments

COVID-free NY-to-Rome Flights Lack Logic and Safety

Between requests for obsolete forms, unclear instructions from both the Italian Ministries of Health and Foreign Affairs’ websites, and out-of-date information on the Alitalia and (partner) Delta websites, traveling by (…)

By |February 25th, 2021|Categories: WaterCooler|0 Comments

Cinema and TV’s Revolving Roles

Years ago, television provided the elements that made evident how different it was from the cinema. Television was to be enjoyed with the family, in the living room, with the (…)

By |February 22nd, 2021|Categories: WaterCooler|0 Comments