The Brian McGrath Story Entwined With Viacom, Coca-Cola, Sports and Universal
James Brian McGrath (known as Brian to most) entered the television business in 1970, a year before the company he joined, a spinoff of CBS Syndication and CBS Cable, became (…)
December 2017
What’s this obsession with getting attendance figures after markets? It’s the business of buying and selling content that really counts — not the fact that 13,900 people were there, instead of the necessary 8,000. Because, as the saying goes, two is company; three’s a crowd.