Videoage International August-September 2021

10 Four Decades of Int’ l TV Biz August/Sept. 2021 V I D E O A G E (Continued on Page 12) The decade closed with the explosion of major U.S. international content distribution companies, and the emergence of Eastern European territories, especially the Soviet Union. While in 1985 the international TV business was dominated by just 10 U.S. companies, four years later the industry had 25 major content distribution companies. In 1990, anticipating an improved business environment, VideoAge started using part of its front cover space for paid ads.“The Serious Business” era began in earnest in 1991, when TV territories emerged around the world, specifically Japan and Germany. 1989 1991 1990 1992