Videoage International May/June 2021

4 World May/June 2021 members of the administrative board of directors, created that same year. In December 2017, Roberto Irineu left the post of executive president of Grupo Globo to Nóbrega. For the first time, a non-family member as- sumed that position. “Roberto Irineu will assume the vice chairmanship and will maintain his duties as a member of the board, supporting his brothers and the other coun- cilors in decision-making,” said Nóbrega. “In the past 20 years, Roberto Irineu, João Roberto, and José Roberto Marinho undertook a great effort in building a governance model for Grupo Globo that seeks to achieve the best corporate practices in the market,” added Nóbrega. In August 2014, Roberto Irineu changed the name of Globo Organizations to Grupo Globo, and in March 2020 he endured a successful liver transplant for non-alcoholic cirrhosis of the liver. Pictured at top left, l. to r.: José Roberto, Roberto Irineu, João Roberto . U.S. TV Ad- Spending To Increase T elevision advertising in the U.S. will increase by 15 percent in 2021 compared to last year (ex- cluding the impact of political advertising), to a total of $250.7 billion. This is according to New York City-based ad-buying giant GroupM, which updated a previous forecast that called for just a 12 percent growth. The group expects that di- gital ad platforms will capture 51 percent of all advertising. TV advertising is expected to grow 9.3 percent for a total of $62.5 billion, of which $42.6 billion will be for national television and $19.9 billion will be for local TV stations. Local cable should generally fare better than local broadcast, aided in part by ongoing ef- forts to sell advertising on an addressable basis. O n April 28, Brazil’s Grupo Globo formalized a change in its leadership. Roberto Irineu Marinho, who held the chairmanship of Globo’s administrative board since August 2003 (after the death of his father, Roberto Marinho, founder of the Brazilian media giant, at age 98), left the position to his middle brother, 67-year-old João Roberto Marinho. The 73-year-old Irineu has now taken the post of vice chairman, a position also held by José Roberto, who at 65 is the youngest of the brothers. The board is completed by José’s son Paulo Marinho, Irineu’s son Roberto Marinho Neto, Alberto Pecegueiro (a former Globosat director general), and Jorge Luiz De Barros Nóbrega, who remains executive president of Grupo Globo. In 1998, the three Marinho brothers left the direct management of the company and formed a management committee so that they could share leadership of the company, having, in 2011, assumed the functions of Roberto Irineu Marinho Leaves Chairmanship (Continued on Page 6) Recognized standard of quality in Audio Description Descriptive Video Works is committed to providing access to all forms of visual media With more than 40,000 television shows, feature films and LIVE shows completed, you can rely on us to deliver your project on budget and on time. Our technical expertise guarantees a top quality product - a commitment we’ve made to our clients for more than 17 years. Request a Quote [email protected] descriptivevideoworks.com