Edgar Bronfman Jr., the 69-year-old Canadian media executive and former owner of Universal Pictures, is now looking to be a third bidder for Paramount Pictures.
Backed by Boston, Massachusetts-based private-equity firm Bain Capital, Bronfman is looking to offer up to $2.5 billion for National Amusements, the controlling shareholder of Paramount.
Meanwhile, The Wall Street Journal reported that a fourth bid for Paramount is shaping up from Hollywood producer Steven Paul, who is offering $3 billion for National Amusements. The other bidders are indie studio Skydance Media and Sony Pictures.
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