London-based Abacus Media Rights has picked up sales rights to Red Bull Studios’ documentary The Moment: How Sports Changed the World, directed and produced by Tom Jennings (Diana: In Her Own Worlds, Apollo: Missions to the Moon) of 1895 Films.
The feature documentary has already been acquired by streaming service Amazon Freevee in the U.K.; SBS in Australia and NHK in Japan.
Containing rare archive footage, and produced without any narration or interviews, The Moment: How Sports Changed The World, tells the story in 1995, when Nelson Mandela took a huge gamble by uniting the nation in support of the Springbok Rugby Team. The Springbok emblem was previously seen as a dreaded symbol of the apartheid regime, but when captain Francois Pienaar raises the Rugby World Cup above his head in triumph, the moment inspires a generation and leads to the present-day Springbok team representing the “Rainbow Nation”.
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