NBCUniversal-owned Peacock has inked a deal with Hallmark Media to become the main home for Hallmark’s original programming, including its popular holiday films. The deal includes both live linear channels and on-demand programming.
Starting November 2, Peacock will host a dedicated Hallmark hub that will offer subscribers live simulcasts of Hallmark’s three major linear channels: Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama. New shows and movies will be available to stream on demand the day after their linear premiere.
“As we continue to make Peacock a premium streaming destination, Hallmark is exactly the type of brand we want to align with,” said Kelly Campbell, president of Peacock, and direct-to-consumer, NBCUniversal.
Leave A Comment