SPI International (a CANAL+ Group company) has launched its first space in the metaverse, Casa FilmBox. The virtual space within Spatial’s metaverse features an auditorium, meeting rooms, galleries and exhibition halls to showcase SPI’s portfolio of content, products and marketing campaigns. Casa FilmBox also features a performance center that will host special events, such as movie screenings, shows, company get-togethers and other community activities.
“We see the metaverse as a space where the physical and digital come together to create the “phygital” – a brand new immersive experience that will transform the ways in which brands engage with their communities and vice versa. This will be a kind of immersive engagement that is unprecedented in the professional world,” commented Haymi Behar, CMO & CDO of SPI International.
Casa FilmBox is designed to familiarize the metaverse users with the SPI/FilmBox brand and to bring SPI teams, partners and audiences together within a fully immersive virtual hub. The spaces within the metaverse can be accessed through PCs, game consoles, mobile phones and VR headsets.
In other SPI news, SPI/FilmBox and Emirates-based Etisalat have inked a deal to introduce FilmBox Action and FilmBox channels to subscribers in the Middle East starting this October. FilmBox Action offers a slate of thrillers, Westerns, horror, sci-fi, and disaster films. FilmBox Family presents popular TV series, family movies, cartoons, and educational programming geared toward general audiences.
Leave A Comment