Rainbow Group continues to see global success with the second season of 44 Cats.
Produced and developed by Rainbow, 44 Cats has reached children around the world across a variety of free-to-air, pay-TV, and SVoD platforms. Italian broadcaster Rai was the first to air the series on Rai Yoyo, where the series garnered 50 million viewers per month. In the U.K., 44 Cats reached the top six of all preschool series on POP TV in Q2.
The animated series attracted more than two million viewers on the Carousel network in Russia. Meanwhile in Canada, Treehouse ranked the series as the number one property in its 2-5-year-old age group in the first quarter of the year.
44 Cats has also performed strongly in the SVoD market. The series saw success on Netflix, Amazon Prime, Yandex, Start Russia, IVI. Chinese partners for the series include Youku, Tencent, and Xigua.
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