Genius Brands International, through its subsidiary Frederator Network, has completed a deal with Japan’s TOHO International, whereby TOHO is making a multimillion-dollar investment in the company’s original productions: Bee and PuppyCat (launched on Netflix last year), Bravest Warriors, and the upcoming series Catbug.
The deal provides a framework for Genius Brands’ Frederator Network and TOHO International to co-produce new content for the properties and cooperatively develop a global consumer products campaign.
Genius Brands will oversee global distribution and consumer products development for the properties, excluding Asia, which will be handled by TOHO International. Additionally, a dedicated online store for Bee and PuppyCat launched in September 2022, to coincide with the series release on Netflix.
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