TelevisaUnivision announced that Omnicom Media Group (OMG) will be the first agency partner to leverage its Hispanic household data graph for its brands to expand reach and resonance with the fast-growing U.S. Hispanic population. Now covering nearly 100% of U.S. Hispanic Households, Televisa Univision’s propriety data graph will integrate with OMG’s identity solution, Omni ID, via privacy-oriented clean room technology to power its targeting, optimization, and measurement for always on activation across the entirety of its brands.
The announcement was made on stage at the company’s annual ‘Leading the Change’ conference in Las Vegas this week.
TelevisaUnivision launched the industry’s first-ever Hispanic household data graph in May 2022 to help solve for the inequities that cause U.S. Hispanics to be vastly underrepresented in data sets. Today, the proprietary graph is the biggest and most accurate representation of U.S. Hispanics, covering nearly 100% of U.S. Hispanic households.
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