Series Mania (to be held on March 17-24 in Lille, France) is launching the first annual “Series Mania’s Creative Campaign Award”, a prize awarded to a series’ promotion for the viewing audiences. It was announced by Laurence Herszberg, Series Mania’s founder and general director.
This new initiative responds to the need for broadcasters and platforms, faced with the large number of series available each week, to create innovative and unique marketing campaigns so that the series are noticed and have every chance of gaining audience attention.
Creative agencies, broadcasters, streamers, or any company who has set up an innovative promotional and/or experiential campaigns for the launch of a series or a returning season of an existing series can apply for this award. The evaluation criteria will include the creativity of the campaign (originality, boldness, innovation) and the results of this campaign (awareness of the series, mentions in social media, press coverage, audience at launch…). The best campaigns submitted, and the winner will be presented during a special presentation during the 2023 Series Mania Forum.
For this first edition, campaigns launched in 2021 and 2022 will be eligible. The Call for Projects opens on November 17 and closes on January 6, 2023. Submission link: https://seriesmania.com/forum/en/2022/11/16/series-mania-creative-campaign-award/
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