TelevisaUnivision announced a partnership with Liga MX to bring exclusively the Mexican soccer league’s commercial rights to market in the United States. Through this partnership, TelevisaUnivision will deliver a one-stop-shop for brands to tap into Liga MX’s fan base through IP-driven media, experiential, retail activations and more. This initiative expands upon the company’s longstanding relationship with Liga MX — the most watched Soccer league in the U.S. — and its Clubs, as well as bolsters the comprehensive suite of advertising and marketing capabilities it offers for brands to meaningfully engage with U.S. Hispanics.
TelevisaUnivision’s U.S. Networks have brought Liga MX games to soccer fanatics in the country for over 3 decades. The company currently holds the U.S. rights to 13 of the 18 clubs in the League, producing and distributing over 220 games every year across all TelevisaUnivision platforms.
This new partnership includes global rights except for Mexico, where the league represents its own assets.
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