NBCUniversal Formats has signed a deal with Munich-based production company SEO Entertainment to bring an adaptation of Korean entertainment format Drive Thru-Oke to Germany. The German adaptation, titled Music Drive In, will be hosted by three German music stars, and will launch early next year on the free to air entertainment channel RTLZWEI.
Based on the original Korean format created by Space Rabbit Co., the 15×60’ version will see the car becoming a stage of its own, with members of the public attempting to win cash prizes for singing at a talent-driven drive thru.
The German version follows the recent success of the Brazilian and Saudi Arabia adaptations. Drive Thru-Oke is licensed globally by NBCUniversal Formats.
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