SPI/FilmBox announced that its brand FilmBox Stars will begin viewership measurement in Czechia.
In addition to measuring viewership data in the region, FilmBox Stars will provide more diverse channel programming in HD to expand its viewership. The programming slate will feature more romantic comedies, dramas, series, thrillers, biopics, and family movies, as well as local Czech content.
Berk Uziyel, CEO at SPI International, stated, “The strategic decision to make FilmBox Stars a measurable channel is a step forward that builds on the success of FilmBox, which has established itself as the leader in the pay movie market in Czechia for almost two years and counting.”
Uziyel continued, “We are grateful for the on-going support of SPI/FilmBox audiences in Czechia and we undertake this change as a means to elevate their entertainment experience with more targeted content offerings and the goal of making FilmBox Stars the second most-watched pay movie TV channel in the market.”
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