Despite the global pandemic, MADD Entertainment made great strides in its licensing business.
The Turkish distribution company introduced half a dozen new series to the global market, including A Woman Scorned and Flames of Fate.
MADD also launched MaddNext, a new online series organized in partnership with NATPE V-Fronts. The MaddNext series presented showcases of Turkish drama from MADD’s catalog, such as Abandoned and The Agency.
Lastly, MADD developed a unique co-production with ViacomCBS International Studios. El Asesino Del Olvido, the Spanish-language adaptation of Ay Yapim’s Persona, will be released in the first half of 2021.
Ates Ince, managing director of MADD Entertainment, commented, “Despite COVID-19, we received wonderful business results in 2020. Our business grew by 120 percent. We completed 164 contracts covering 114 countries thanks to our partners, Ay Yapim and Medyapim.”
He added, “MADD became the #1 supplier of fresh Turkish drama content in 2020, transforming our business. Turkish drama now has new homes like HBO Max, Globoplay, and Olympusat. 2-2021 will be another MADD year. We plan to double our business.”
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