Banijay announced that Marie Schweitzer will continue in her role as chief strategy officer.
Schweitzer, who joined the business at its beginning in 2008, was appointed to her current post in September 2016. She played a fundamental role in the recent acquisition and has been working with the executive team on M&A and growth opportunities. Prior to joining Banijay, she served as head of Market Research at Endemol France.
Marco Bassetti, chief executive officer at Banijay, stated, “Marie has been with us since the start and is very much a key figure in the growth trajectory of the business. Aiding most recently on the complex acquisition and integration of Endemol, she has been at the forefront of our strategy and development, consistently balancing content expertise with entrepreneurial spirit.”
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