Xilam Animation partnered with Alibaba’s Youku service to co-produce Lupin’s Tales.
The new 2D and 3D animated preschool series follows a wolf-cub who dreams of being like the storybook heroes he admires. The series chronicles as he goes from one tale to another to live out adventures across continents and ages.
Xilam and Youku will also develop merchandise for the Chinese market, focusing on educational products at first. Alibaba will oversee all distribution and merchandising rights to Lupin’s Tales in mainland China, with Xilam handling the rest of the world.
Marc du Pontavice, CEO at Xilam Animation, said, “We’re thrilled to partner with Alibaba’s Youku on our first ever French-Chinese co-production project. Lupin’s Tales has many values that will resonate with audiences in China, such as its encouragement to create your own path in life and using your imagination to explore a variety of cultures. Alibaba’s outstanding expertise across content and e-commerce make them the ideal partner to launch the brand in the market, and we look forward to seeing the series and consumer products range come to life.”
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