Nippon Television Network Corporation announced a comprehensive new global growth plan for its International Business Division.
The company’s strategic growth plan includes strategic creative collaborations as well as promotions within the company. Keiichi Sawa (pictured) has been promoted to operating officer of Nippon TV. He will also retain his current position as president of Business Development. In his expanded role, Sawa will oversee the overall operations of IBD. Meanwhile, Atsushi Sogo will become president of NTV Personnel Center Corp, a group company of Nippon TV.
In addition, Mikiko Nishiyama has been promoted from associate managing director to managing director of IBD.
Sawa stated, “Nippon TV is currently at the top of its game as the ratings champion broadcaster for six consecutive years and our digital strategy is accelerating with Hulu in Japan becoming the leading streaming platform. Now, the timing is absolutely perfect for the expansion of our international business and I am honored to be leading this amazing IBD team. My predecessors have done a remarkable job initially creating and ultimately growing Nippon TV’s international business thanks to our partners in the global content industry.”
Leave A Comment