Genius Brands International signed multi-year distribution deals with Cox, Tubi, and XUMO.
The distribution agreements provide a 33 percent increase to the reach of the Genius Brands Network, which is comprised of Kid Genius Cartoon Channel and Baby Genius TV. Cox, Tubi, and XUMO join a growing roster of ad-supported and subscriber video-on-demand services that distribute the Genius Brands Network.
Andy Heyward, chairman and CEO of Genius Brands, commented, “2018 is shaping up to be a momentous year for Genius Brands as we further cultivate our brands, like Llama Llama and Rainbow Rangers; bolster our animation catalog; generate merchandising and advertising revenue; and drive distribution and viewership gains.”
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