Polish broadcaster TTV has commissioned Armoza Formats’ celebrity interview show How To Be, in a deal that marks the first partnership between the companies. Locally named Być Jak… the nine-episode season will air weekly from September. Jake Vision Production will produce the Polish version, which will be hosted by Polish TV personality, Przemek Kossakowski. In addition, Spanish broadcaster Cuatro is slated to air their first season, locally titled Feis tu Feis, this Friday, while the third German season is set for a late July airdate on ZDF and ZDFneo. How To Be reimagines the interview process and to allow the host to become the celebrity, and the celebrity to become the host. How To Be most recently aired on Norway’s NRK, where it raised the channel’s average share by 63%.
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