With the inauguration of Corus Live, the Toronto-based media company Corus Entertainment is delving into the world of live events. The new initiative will kick off with this summer’s CMT Music Fest, which takes place July 8-9 in Kitchener, Ontario. Zac Brown Band will headline the concert, with the full lineup to be announced. Corus will promote the festival across the company’s digital, television and radio platforms. Corus plans to announce additional live events targeted at kids, family and women audiences.

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