The Netherlands’ Talpa Media‘s new lip-sync format Dub It Up reached over 1.5 million live viewers on Saturday night’s 8 pm premiere. The format appeals to the coveted 20-49 demographic: the market share increased 45.6% compared to the channel average. In Dub It Up, performers lip-sync genres ranging from dubsmash, comedic acts and celebrity performances.

Please follow and like us:
fb-share-icon
Tweet